Markus Burkardt

Sky’s NOW TV

Defining the onboarding journey for a tv streaming service

 

I worked on this project as a UX Lead, in strong collaboration with 3 dedicated visual designers. I created a set of prototypes, concepts, and flows. I worked closely with marketing and the customer experience team to improve the customer journey and user test individual touchpoints of the onboarding journey.

 

Final visual design, defined by another designer and included for illustration purposes.

For the web, I created this final prototype to test a part of the new sign-up journey. I used visuals created by another visual designer and added those to a framer prototype.  Due to contractual agreements with the film studios, the diagonal line should never cover any faces. For this reason, we developed a responsive sign-up/ sign-in page which would become solid color, once the screen is too small.