Markus Burkardt

Nokia’s HERE Maps – Currently under construction

case studies

The Result 

THE CHALLENGE
Ovi Maps: Our starting point for the transformation from Ovi Maps to Nokia and later HERE Maps.

Screen Shot 2017-03-18 at 17.48.15
How can we help people to find their destination in an unknown place? How can we help people to make sense of a city/ an area?

MY CONTRIBUTION
Information architecture, interaction and information design, design research, prototyping

THE SOLUTION
A route planner which automatically generates the best route for a place while considering recommendations from social graphs and and even allows us to do social route-plannings.


Working in Mapping, it is all about getting from A to B…but what if B isn’t clear ?

How can we enable users to explore and discover new areas? Screen Shot 2017-03-18 at 18.33.09

HeatMap copy

Bildschirmfoto 2014-06-12 um 21.33.59Screen Shot 2017-03-12 at 20.08.58
Bildschirmfoto 2014-06-15 um 13.00.16

Meet me in the middle? 


Bildschirmfoto 2014-06-15 um 15.01.28

Bildschirmfoto 2014-06-15 um 13.03.57


How can we make routing even more exciting and combine it with discovery features?

persona
How can we simplify routing?Screen Shot 2017-03-12 at 01.30.29

 

dashboard




 Screen Shot 2015-12-08 at 18.45.38

Screen Shot 2015-12-08 at 18.47.06 Screen Shot 2017-03-12 at 20.15.58

 

Screen Shot 2017-03-12 at 20.15.58 Screen Shot 2017-03-12 at 20.15.49

 

Screen Shot 2017-03-18 at 18.46.09 Screen Shot 2017-03-18 at 18.46.17

How can we help users who don’t understand HERE Maps?

komplexe strukturenI clustered the HERE Maps topics with the help of a cardsorting workshop and I wrote little storyboards for each of these clusters and transformed them with an illustrator into nice interactive infographics and on-boarding experiences which were directly connected to our huge data-set. On top-of these on-boarding experiences we conceptualised a whole service world including a Q&A support system.

Screen Shot 2017-03-20 at 20.53.29
Maps and external clients : Some conceptual ideas.

 

 

Screen Shot 2016-07-18 at 01.33.04Screen Shot 2016-07-18 at 01.24.19

Screen Shot 2017-03-20 at 00.58.16

Screen Shot 2017-03-12 at 20.08.35

Packaged tours  

The idea: Users can buy packaged tours and navigate along them. These tours might be sponsored by local providers.


Map 24

We merged Map24.com with maps.ovi.com and later maps.nokia.com which then became maps.here.com

It was really hard work to design flows in such a changing brand world which would not confuse our users.

Screen Shot 2017-03-20 at 00.44.10Screen Shot 2017-03-18 at 18.52.55

How can we integrate new map data?
Make a place more tangible? In close collaboration with technology and the company C3 in Sweden my colleague Alberto and I designed a showcase experience to identify the benefits of a new 3D map data technology:

Screen Shot 2017-03-18 at 18.54.26

Screen Shot 2015-12-09 at 21.27.55Bildschirmfoto 2014-06-15 um 13.14.48

Screen Shot 2017-03-20 at 01.04.36

3D_Wireframes

How can we make sure our app is user-centered?
Usertesting has always been crucial and i am able to identify and prepare areas which require testing and prepare those testings.

Competitor Analysis
Artefacts created when analysing competitors and benchmarking their mapping displays

Screen Shot 2017-03-22 at 20.45.22

maps

Other links: